Integrations
Evergrowth sits in the middle of the stack your sales team already runs. It reads from your CRM, enriches contact data through a broad set of contact-data vendors, and writes research-backed work back out to wherever your reps execute. The point is that your AI colleagues operate inside your existing process instead of becoming one more place to log in.
What Evergrowth connects to
Section titled “What Evergrowth connects to”Three kinds of connections matter for a go-to-market team: where your account and contact records live, where you source verified contact data, and where outreach actually gets sent. Evergrowth plugs into all three.
Your CRM is the system of record
Section titled “Your CRM is the system of record”Evergrowth connects to the CRM you already use:
- HubSpot
- Salesforce
- Pipedrive
- Microsoft Dynamics 365
- Zoho
- Attio
Your CRM stays the source of truth. Agents read accounts and contacts from it, do their work, and write the results back onto the same records, an ICP fit verdict, a research summary, a verified domain, a discovered email or direct dial. Reps see the output where they already work, and RevOps keeps one clean record per account rather than a separate data store that drifts out of sync. See CRM enrichment for what gets written back and why.
Contact data through waterfall enrichment
Section titled “Contact data through waterfall enrichment”Finding a verified email or a direct dial usually means subscribing to several data vendors and hoping one of them has the record. Evergrowth instead cascades through a broad set of contact-data providers in sequence, stopping the moment a verified result comes back. You get the coverage of many vendors without managing many contracts, and you pay only when a usable email or phone number is actually found. Phone numbers are scored for how likely they are to connect, so reps spend their dials on reachable people instead of dead lines. The full mechanics live on the Email & phone waterfall page.
Output to wherever you sequence
Section titled “Output to wherever you sequence”Once an agent has produced research-backed outreach, that work needs to reach your sending tools. Evergrowth hands off in the formats a sales team actually uses:
- Written straight back to the CRM as enriched records and outreach drafts.
- Exported as a spreadsheet file to load into a sequencer or dialer, see Export records.
- Kept inside the Evergrowth workspace for the rep to review and send from.
This keeps the research and the sending step connected. The context an agent uncovered, a funding round, a leadership change, a recent post, travels with the contact into the sequence instead of being lost between systems.
How a CRM connection works
Section titled “How a CRM connection works”Every supported CRM follows the same shape, so once you understand one you understand them all. You connect Evergrowth to your CRM and grant it access, decide which kinds of records flow and in which direction, line up Evergrowth’s fields against your CRM’s fields, optionally narrow the connection to a subset of records, and then run a one-time catch-up so the two systems start in step. The exact clicks for each of these live in Connect your CRM; this page is about what each piece is for.
- Which records sync. Accounts and contacts sync with every supported CRM. Leads sync as a standalone record where the CRM treats a lead as its own object, which today means Salesforce and Microsoft Dynamics 365.
- Which direction sync runs. Each kind of record can flow into Evergrowth from the CRM, out of Evergrowth to the CRM, or both ways. Inbound brings your existing book of business in so agents have records to work on; outbound pushes the agents’ research and enrichment back so reps see it where they already work. You choose per record type, so you can pull contacts in without writing anything back until you are ready.
- Field mapping. Your CRM’s fields rarely match Evergrowth’s one for one, so you line them up: which CRM field feeds each Evergrowth field, and which Evergrowth output lands in which CRM field. Evergrowth can suggest matches and, where a home for an output does not exist yet, create the field for you, so a research summary or fit verdict has somewhere to go.
- Filters. A connection does not have to cover your whole CRM. You can scope what comes in and what goes out to the segment that matters, so agents work only the accounts you care about and writes only touch the records you intend.
- Backfill. When a connection is first set up, the records already in your CRM need to be brought across once. This one-time catch-up syncs the existing book in the direction you chose, after which ongoing changes keep both sides current on their own.
Once a connection is live, keeping the two systems aligned runs in two modes at the same time. Changes made in Evergrowth are pushed out to the CRM in near real time, within seconds, so a rep sees fresh work without waiting. Changes made in the CRM are pulled back in on a schedule you set, so updates your team makes directly in the CRM flow into Evergrowth without anyone re-importing. A connection that hits a problem, an expired authorization or a rejected write, surfaces its state plainly so an admin can re-authorize or correct a mapping rather than discovering silent drift weeks later. The status meanings and the record-level outcomes are covered in CRM sync status.
Why agents connect through APIs, not seats
Section titled “Why agents connect through APIs, not seats”Most enrichment and data tools charge per user seat. That model punishes you for scaling: more reps means more licenses, and the tools you do not buy a seat for stay out of reach.
Evergrowth agents reach connected systems through APIs rather than occupying a seat license in each one. That has two practical effects. First, the cost of running work scales with the work itself, not with headcount, which is why Evergrowth prices in credits, not seat licenses. Second, an agent can pull from data sources your individual reps were never licensed for, so a single account research run draws on far more than any one rep’s logins would allow.
Eva note: “credits, not seat licenses” is both a pricing position and an integration mechanic. Reps are not consuming a paid seat in HubSpot, a data vendor, or a sequencer when an agent acts on their behalf. The agent uses programmatic access, and the customer pays per task in credits. Frame this as cost that tracks output, not roster size.
The Chrome extension: agents wherever reps work
Section titled “The Chrome extension: agents wherever reps work”Reps do not live in a single tab. They are on a LinkedIn profile, a company website, or a CRM record. The Evergrowth Chrome extension brings agents to those pages on demand, so a rep can qualify an account, research a contact, or pull contact data right where they already are, without breaking flow to switch tools.
This is the execution surface for reps. RevOps designs the agents and the playbooks; reps trigger them in the moment from the extension and get research-backed output back in seconds. How to run agents from the extension and from the workspace is covered in Running agents & the Chrome extension.
Eva note: the Chrome extension is for on-demand, in-the-moment agent runs by reps. Scheduled and continuous work is configured as playbooks by RevOps. If a customer asks “where do I actually click to run an agent,” point them to /running-agents, not here.
How this fits the rest of Evergrowth
Section titled “How this fits the rest of Evergrowth”Integrations are the plumbing that lets your AI colleagues work on real data and deliver into your real process:
- Connected CRMs feed the records that agents qualify, research, and enrich, see Accounts & contacts.
- Waterfall enrichment supplies the verified emails and phone numbers behind contact discovery, see the waterfall.
- The Chrome extension and workspace are where reps put it all to work, see Running agents.
Connected systems are handled with the same care as everything else in Evergrowth: data is encrypted, never shared, and never used to train any AI model. The privacy and compliance posture is covered in Data, privacy & GDPR.
In practice
Section titled “In practice”A rep is looking at a new account in HubSpot that has a company name but no website on file. From the Chrome extension they run qualification: an agent finds and verifies the company domain, checks the account against your ICP criteria, and writes the verdict and evidence back to the HubSpot record. If it fits, contact discovery finds persona-matched people, the waterfall cascades through its data vendors to return a verified email and direct dial, and an outreach draft is written from what the research turned up. The rep exports the finished contacts to their sequencer, or sends from the workspace. No vendor logins, no copy-paste between tabs, and one clean record left behind in the CRM.
Related
Section titled “Related”- Connect your CRM - the steps to install a CRM, authorize it, map fields, set filters, and run the first backfill.
- Re-sync to CRM - push an agent’s output back to a connected CRM record.
- CRM enrichment - what agents write back to your records and why.
- CRM sync status - what each connection and record state means and what to do about it.
- Email & phone waterfall - how verified contact data is sourced across many vendors.
- Export records - hand work off to a sequencer or dialer as a file.
- Running agents - where reps trigger agents, including the Chrome extension.
- Credits - why Evergrowth prices by work done rather than per seat.
- Data, privacy & GDPR - how connected data is protected.
- When the CRM sync fails - diagnosing a connection that has stopped syncing.