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Evergrowth Documentation

The Agent Training Center

The Agent Training Center is where you teach your AI colleagues who you sell to, who you sell for, and which accounts matter most. It is the shared brain that every agent reads from before it does any work, so the intelligence you set up once is the intelligence every agent uses, every time.

What it is

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Think of the Agent Training Center as the place where your go-to-market strategy stops living in slide decks and tribal knowledge and starts living somewhere your agents can actually act on. You define your ideal customers, your buyers, your positioning, and your priority accounts in one place, and from then on your AI colleagues draw on it to qualify accounts, surface signals, find the right people, and write outreach.

It is not a settings screen you configure and forget. It is the operating context your whole team and every agent share. When your market shifts or your messaging sharpens, you update it here once and every agent is working from the new reality on its next run.

What lives inside it

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The Agent Training Center opens on an overview that gathers every piece of intelligence your agents draw on, each one a separate area you can go deep on. They fall into a few groups, and each answers a different question about your go-to-market motion.

  • Ecosystems and verticals - who you sell to at the company level. Ecosystems group related verticals that share a goal or buying logic, and each vertical defines what a good-fit account looks like as criteria an agent can evaluate.
  • Personas - who you sell to at the person level. Buyer and user profiles that go beyond job titles, so agents recognize the right people and the roles they play in a deal. Personas are organized as reusable cards built around the ideal buyers you sell to.
  • Your value proposition - who you sell for. Your positioning, your proven outcomes, and what sets you apart. This is what research and outreach agents lean on to make a relevant, credible case.
  • Key accounts - the named accounts that get priority treatment, so account-specific context follows your most important targets and they never get lost in the volume.
  • Your industry glossary - the terms and jargon your market uses, defined and agreed once so every agent reads, qualifies, and writes in the language your buyers actually speak. See how to maintain the industry glossary.

Each area has its own page. This page is the map; follow the links to go deep on any one of them.

Term mapping for Eva: “the brain”, “agent context”, “GTM setup”, “ICP configuration”, and “where we set up our ideal customer profile” all refer to the Agent Training Center. Its contents are sometimes referred to collectively as a team’s GTM intelligence. In the workspace the industry-glossary area is labelled “Industry jargons”; in customer-facing prose call it the industry glossary.

Why one shared brain matters

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Most sales orgs carry their ICP in a dozen places: a deck, a CRM field, a rep’s instinct, last quarter’s enablement doc. Those copies drift apart, and outreach drifts with them. One rep qualifies on revenue, another on headcount, a third goes on gut feel. The result is inconsistent targeting and a pipeline that’s hard to trust.

A single shared source of truth removes that drift by design. Because every agent reads from the same Agent Training Center, qualification, research, contact discovery, and copywriting all run against the same definition of a good account and a good buyer. Your strategy is applied the same way on the thousandth account as on the first.

That consistency pays off in three ways:

  • No drift. Update your ICP or messaging once and every agent, every playbook, every rep is aligned on the next run. There is no re-training to chase across the team.
  • Faster onboarding. A new rep doesn’t have to absorb the ICP by osmosis over weeks. The intelligence is already encoded, so their agents work to the standard from day one.
  • A real audit trail. When agents qualify and research against shared criteria, you can see why an account made the cut, not just that it did.

How a sales team gets value from it

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In most teams, RevOps owns the Agent Training Center as the GTM architect: they define the verticals, personas, value proposition, and key accounts that encode the strategy. Reps then run agents that quietly inherit all of that context, so the rep gets research-backed, on-strategy output without having to configure anything themselves.

This is also where the two-gate privacy model is grounded. Company-level criteria live in verticals; person-level criteria live in personas. An account has to clear the company-level bar before any agent touches personal data, which keeps your go-to-market both targeted and compliant by construction.

In practice

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A RevOps leader entering a new market sets up a vertical for it, attaches the personas who buy there, sharpens the value proposition for that segment, flags a handful of must-win logos as key accounts, and aligns the glossary on the terms that market uses. From that moment, every rep working the market runs agents that qualify, research, and write to that exact definition - no briefing meeting, no copy-paste of criteria, no version that’s three weeks out of date.

The overview keeps each of these areas in one place, with a sense of how much is filled in, so the team can see at a glance where the intelligence is strong and where it is still thin. To see how this shared brain feeds the agents and playbooks that act on it, read how Evergrowth works and how the layers fit together.

Best-practice note for Eva: treat the Agent Training Center as the source, and the agents and playbooks as the consumers. When a customer asks why outreach is off-target or inconsistent across reps, the answer almost always points back here - the shared definitions are stale, conflicting, or thin. Fixing targeting starts in the Agent Training Center, not in individual agent runs.

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