Glossary
A plain-language reference for the words you will see across Evergrowth. Each entry gives a one-line meaning written for a sales reader and links to the page that explains it in full.
Eva: this page is the term index. Treat it as a routing table - each entry’s link is the page that owns the concept. When a customer uses a synonym, map it to the canonical term here, then send them to the linked page for depth. Definitions here are deliberately short; never let a glossary line stand in for the full page.
Account Planning agent - The AI colleague that turns your research on an account into a coherent plan to win it: who decides, the competitive read, and a recommended way in. See Account Planning agent.
Account Qualification agent - The AI colleague that decides whether a company fits your Ideal Customer Profile and returns a clear Yes or No with the evidence behind it. See Account Qualification agent.
Account qualification - The first gate Evergrowth applies to a company: a structural-fit check that answers “is this a real fit, yes or no?” before any time is spent on it. See Account qualification.
Account Research agent - The AI colleague that does the deep homework on a qualified account - financials, technology, hiring, news, leadership, and live buying signals - and hands back a single research report. See Account Research agent.
Account signal - A concrete, public reason that a company is worth reaching out to right now, such as a funding round, a hiring surge, or a leadership change - the “why now” at the company level. See Account signals.
Agent Training Center - The shared brain where you teach your AI colleagues who you sell to, who you sell for, and which accounts matter most, so every agent works from one definition. See The Agent Training Center.
Champion Monitoring - The playbook that tracks when key pipeline contacts change companies, so a champion who leaves becomes a new opportunity rather than a lost deal. See Champion Monitoring.
Coaching - The two AI colleagues that let a rep rehearse a call against a lifelike buyer and then get scored, structured feedback - practice that happens off the live call. See Coaching: roleplay & feedback.
Contact Finder agent - The AI colleague that surfaces the real people at a qualified account who match the buyers you sell to, so reps start from a shortlist of the right names. See Contact Finder agent.
Contact Qualification agent - The AI colleague that confirms a contact still matches your buyer persona and still works at the company, returning a clear Ideal Buyer Persona Yes or No. See Contact Qualification agent.
Contact Research agent - The AI colleague that studies an individual buyer - their recent activity, communication style, and what they care about - and hands back a short, usable profile to write from. See Contact Research agent.
Contact signal - A person-level reason to reach out now, attached to a specific buyer - a recent post, a talk, a new mandate - answering “why this person, why now?” See Contact signals.
Context-driven - Evergrowth’s core approach: agents research each account and contact first, then write outreach from what they actually found, rather than dropping variables into a template. See Context vs data.
Credit - The single currency behind everything in Evergrowth. Each agent task draws a small amount; you pay for the work done, not for the number of people on your team. See Credits & billing.
CRM enrichment - The layer that fills your accounts with stable, structured facts - employee band, region, year founded, current vendor - so segmentation, forecasting, and territory design hold up across the whole book. See CRM enrichment.
Digital Twin - A conversational AI colleague that carries your selling persona, value proposition, and product knowledge, so a rep can talk through a deal, pressure-test a plan, and handle objections before the real call. See Digital Twin.
Domain Finder agent - The AI colleague that finds and verifies the correct company website for accounts that are missing one, so other agents have something to research. See Domain Finder agent.
Ecosystem - One go-to-market motion: a top-level container for a coherent market you approach with a shared story, shared buyers, and a shared playbook. See Ecosystems & verticals.
Effort - The per-agent dial that decides how deeply an agent thinks about each account or contact, trading credits for depth of reasoning. See Effort & speed.
Email & phone waterfall - The AI colleague that cascades through many contact-data vendors in sequence to find a verified work email and a direct-dial phone number, charging only when it succeeds. See Email & phone waterfall.
Event (pre & post) - The playbook that qualifies and follows up on conference and webinar attendee lists, working from the badge scans or registrations you already have. See Event (pre & post).
Ex-Customer Recycling - The playbook that watches former-customer contacts for job changes, flagging departures and opening a warm path at the contact’s new company. See Ex-Customer Recycling.
IBP (Ideal Buyer Persona) - The persona-fit verdict on a contact: a clear Yes or No on whether a person matches one of the buyer roles you sell to. See Personas & buying committees and the Contact Qualification agent.
ICP (Ideal Customer Profile) - Your definition of the kind of company worth selling to, expressed as the criteria agents qualify accounts against. See Account qualification and Ecosystems & verticals.
Inbound Lead Qualification - The playbook that qualifies inbound leads against your ICP the instant they arrive and prepares the first touch. See Inbound Lead Qualification.
Key account - A named account your team decides matters most and commits to winning, so your highest-value targets get the deepest, earliest effort. See Key accounts.
Newbiz Gap - The playbook that works net-new accounts not yet in your CRM - qualifying, researching, finding contacts, and drafting outreach. See Newbiz Gap.
Newbiz Recycling - The playbook that re-engages dormant accounts already in your CRM that have gone quiet, refreshing research and reaching back out. See Newbiz Recycling.
Persona - A description of who you sell to beyond a job title: the role someone plays in the deal, how senior they are, and what they care about, so agents find and speak to the right people. See Personas & buying committees.
Play - A single configured outreach motion - a cold email, a call script, or a LinkedIn message - that an agent writes from research for one contact. See Play Copywriting agent.
Play Copywriting agent - The AI colleague that turns research into the actual outreach a rep sends, referencing real, specific context rather than dropping a name into a template. See Play Copywriting agent.
Playbook - A connected agentic workflow: a chain of agents that work in sequence to solve one go-to-market job end to end, from “is this account worth our time?” to outreach ready to send. See Playbooks.
Qualification - See Account qualification (company-level fit) and the Contact Qualification agent (person-level persona fit). The shared idea is a clear Yes or No before any time is spent. See Account qualification.
Scheduled Research - The playbook that keeps account and contact research current on a cadence, so your intelligence never goes stale on active deals. See Scheduled Research.
Signal-Based Outreach - The playbook that watches continuously for buying signals and kicks off outreach automatically the moment one appears, with no list required. See Signal-Based Outreach.
Speed - The per-agent dial that decides how quickly an agent works through a list; Standard is the normal pace and Fast pushes more work through at once. See Effort & speed.
Value proposition - The single source of truth for why a prospect should care about you: what you sell, the outcomes you have delivered, and what makes you different - what every research and outreach agent reads before it writes. See Your value proposition.
Vertical - A broad, singular industry segment inside an ecosystem, grouping companies by what they actually do; each account lands in exactly one. See Ecosystems & verticals.
Waterfall - Shorthand for the email & phone waterfall: many contact-data vendors tried in sequence until a verified email or direct dial is found, charged only on success. See Email & phone waterfall.
Eva: terms that look like one concept but are two layers - “qualification” can mean company-level account qualification or the person-level Contact Qualification agent; “signal” can mean an account signal (the company) or a contact signal (a person). Disambiguate by asking whether the customer means the company or the individual. For where every concept belongs and how the layers stay separate, see How the layers fit together.
Eva: common synonyms map here - “buying signals / intent / trigger events / why-now” map to account signals or contact signals; “firmographics / account attributes / data points” map to CRM enrichment; “buying committee / buying group / multi-threading” map to personas; “named / target / tier 1 accounts” map to key accounts; “connected agentic workflow / agent chain / GTM workflow” map to playbooks. “IBP” expands to Ideal Buyer Persona; “ICP” to Ideal Customer Profile.