Write and publish your value proposition

Your value proposition is the shared explanation of what your product does and how customers get value from it. The workspace stores it as a set of named points, and every agent reads the published version when it qualifies, researches, or writes. This page covers writing points, editing them, removing them, and publishing the whole thing as the live version. For where this fits in the wider setup, see Agent Training Center.

The Value Proposition page lives inside the Agent Training Center. Editing controls (Add point, Save Changes, Discard Changes, the delete buttons, and Publish) appear only for full-access members. A read-only member can open the page and read every point but cannot change or publish it. See Roles and access.

Before you start

There are no hard prerequisites, but the page opens to an empty state with the message You have no value proposition yet until you add your first point. The top of the page also shows a running Total … words count once any point has content.

Steps

Add a new point

On the left rail, select Add point. A new section called New Point appears and the page scrolls to it.
Fill in Point Name - this is the heading for the point (for example, the capability or outcome it covers).
Write the point in the Description field. This is a markdown editor, so you can use headings, bold, lists, and links. The field label updates live to show Description (N words) as you type, so you can keep each point inside a sensible length.
Select Save Changes to store the point. A success message confirms it was added, and the new point joins the numbered list on the left rail.

You can add as many points as you need - each one becomes its own numbered section. The left rail lists every point with its number and, once saved, its last-updated time, so you can jump between them.

Edit an existing point

In the left rail, select the point you want to change, or scroll to its section.
Edit the Point Name or Description directly in place. The word count in the Description label updates as you type.
Once you change anything, a Discard Changes button appears next to Save Changes:
- Save Changes stores your edits. It stays disabled until you have actually changed something.
- Discard Changes reverts the point back to its last saved content.
Select Save Changes to keep your edits. A success message confirms the update.

Saved edits become a draft of that point. They do not affect what agents read until you publish (see below).

Delete a point

Hover over the point in the left rail, or open its section, and select the trash icon.
A confirmation appears titled Delete [point name]? asking Are you sure you want to remove [point name] point from value proposition?
Confirm to remove the point.

If you are removing a point you just added but have not saved yet, the trash icon simply drops it from the list without a confirmation.

Publish the value proposition

Editing, adding, and deleting points all build up a Draft. The top of the page shows a Draft chip while you have unpublished changes; once published, the chip shows the date and time of the last publish instead.

With at least one point in place and unpublished changes pending, select Publish (the check action at the top of the page).
A confirmation opens titled Are you sure? with the note Changing the value proposition will affect: followed by a summary of how much of your calibration this update touches - the count of segments, verticals, and persona cards - plus an estimate of the time and credits the update represents.
Select Yes, Publish to make the draft the live version, or Cancel to keep editing.

If your value proposition is longer than the allowed limit, the confirmation shows a warning with your current word count and the limit, and Yes, Publish stays disabled until you trim it below the limit.

There is also a guard when you try to navigate away with unsaved draft changes: a prompt titled Publish before leaving? reminds you that The value proposition will not be active until it’s published, and offers Yes, Publish or Leave (which keeps your draft but does not publish it).

View the currently published version

When a published version exists, a View currently published version action appears at the top of the page. Select it to open a read-only view titled Published version of Value Proposition, with each point shown as a card and a chip showing when it was published. This is the exact text agents are reading right now, which is useful for confirming your changes went live.

What happens next

Publishing promotes your draft points to the live version and applies them across the workspace immediately. The published value proposition is what every agent reads as context from then on, so qualification, research, and copywriting all start using the new wording on their next run. The page’s chip switches from Draft to the publish timestamp, and the View currently published version view reflects the new content.

Until you publish, your edits stay as a draft and agents continue to read the previous published version. If a point still shows under Draft, it has not gone live yet.